Tuesday, December 08, 2009

Beauty of Social Entrepreneurship

I reviewed lot of Indian startups which grew over past 3 years ,I observed that in spite of awareness of entrepreneurship in India,almost all well funded start ups focused on high tech ,Internet space or service domain.
When it come to social entrepreneurship there are very few to name.What I see is the lack of awareness about social entrepreneurship. Another challenge in this domain can be to convince the Angel investors or Venture Capitalists,who understand the financial projections,break even time and ROI thereafter. This post is an insight to the beauty of Social Entrepreneurship. According to Wiki, “a social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change. Whereas a business entrepreneur typically measures performance in profit and return, a social entrepreneur assesses success in terms of the impact s/he has on society. While social entrepreneurs often work through nonprofits and citizen groups, many work in the private and governmental sectors”. With this definition in mind, our professional and personal contribution to social entrepreneurial initiatives can be extremely fulfilling both professionally and personally. It’s an old saying -a focus on concerns bigger than yourself and your individual concerns will be taken care of in the background at levels much higher than if you focused primarily on your individual concerns. A biblical reference is “give and it will be given back to you pressed down and running over”.
Of course, in this case, giving come in form of professional contribution not monetary. The beauty of social entrepreneurship as opposed to what may be considered a traditional non-profit is the fact that social entrepreneurs deploy innovative entrepreneurial principles to organize, create, and manage a venture to make social change. So, in addition to providing for the social good, the solutions are normally innovative and far-reaching thus providing social entrepreneurs with many follow-on private sector venture opportunities after the social entrepreneurial project is finished. This is why, as you contribute professionally to social entrepreneurial initiatives, you can tap into this innovation or innovative professional setting and address your personal and professional concerns many time over. Benefits come in several forms starting with how you can advance your socialization, professional and personal development skills. For example, social entrepreneurial initiatives often require you to interact and collaborate outside of a traditional corporate work environment or a traditional business development environment. This creates immediate opportunities for social, professional and personal growth. Think about it. Most people only interact professionally under the roof of a traditional company or employer and under the direction of a boss. What happens when you interact outside of these traditional confines? You learn, grow, expand your thinking, develop new socialization and professional skills sets and, most of all, help drive the development of new technology innovations and applications . Another benefit comes from the fact that you position yourself to benefit from the global economy. Although many organizations and businesses focus on being the lowest cost producer, innovation is really the key to prospering long term in a global economy and, as noted above, social entrepreneurial initiative drive the development of new innovations and applications. However, innovation is not necessarily linked to producing the next high tech gadget. “The killer apps of tomorrow will not be hardware or software, but social practices.” “To make a real difference, ultimately, technologies must transcend gadgetry and become part of social fabric” -a quote from Business Week. With this quote in mind, today’s social entrepreneurial initiatives underwrite the very essence of weaving the benefit of technology into the social fabric of society or targeted groups of society. The bottom line: you win by either originating social entrepreneurial initiatives or contributing professionally (part time, spare time, etc) to initiatives put forth by other entrepreneurs. Some initiatives are large scale or global in scope and some are local. It’s very easy to do a Google search under the search term social entrepreneurship or social innovation to research both global and local initiatives.Ofcouse one can identify a niche of ideas and give it a shape in this vertical -'Social Entrepreneurship'

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